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Equal Tech Solutions

Web & Marketing

Web Design & Digital Marketing

A website that loads fast, ranks high, and actually converts.

Modern, fast, SEO-first websites and digital marketing — built by the same team that secures your IT.

What we're solving right now

Real-world problems landing on our desk.

Not evergreen marketing copy — the conversations we're actually having with Southeast US businesses in 2025 and 2026.

ChatGPT, Perplexity, and Claude don't cite your business

AI search engines are the new top-of-funnel — they answer 'best MSP near Chattanooga' from structured content and clear FAQs, not from ad spend. We rebuild your site so the LLMs have something to cite, complete with a llms.txt and proper schema graph.

Google Business Profile is abandoned and reviews are flat

Local SEO is mostly a GBP game. We claim, optimize, set up review-request automation, and post weekly so 'IT support near me' actually finds you on the map.

Site was built in 2018 and ranks for nothing

Slow, not mobile-friendly, no schema, broken canonical tags, missing OpenGraph. We rebuild on Next.js or Astro with technical SEO, schema, and Core Web Vitals dialed in from day one — typical first-quarter organic traffic gain is 2–4x.

Lighthouse score is in the 50s and Core Web Vitals are failing

Google demotes slow sites in mobile rankings. We audit LCP, INP, and CLS, ship the fixes, and put performance budgets in CI so they don't drift back.

Wordpress site keeps getting compromised

Outdated plugins, weak admin passwords, and no WAF. We harden or migrate off Wordpress to a static-first stack that has no admin surface to attack.

Marketing is running ad spend without conversion tracking

Money goes to Google Ads and Meta, nobody knows what works. We instrument GA4 + GTM, set up server-side tagging, and tie spend to qualified leads so the next budget conversation is data-driven.

Outcomes

What you actually get.

Concrete deliverables and results — not vague promises.

  • A modern site that loads in under 2 seconds on mobile
  • Technical SEO, schema, and Core-Web-Vitals tuned from day one
  • Brand identity, logos, and content that match your voice
  • Google Business Profile and local-SEO setup so customers find you
  • AI-search ready — structured content, llms.txt, and schema graph so ChatGPT / Perplexity / Claude can cite you

Capabilities

Inside the engagement.

Each capability is delivered by the same engineers who'll be supporting you long-term.

Website design & development

Hand-built or CMS-based, optimized for conversion and search visibility.

SEO setup & optimization

Technical SEO, content strategy, schema markup, and Search Console integration.

Branding & creative

Logos, identity systems, and media for businesses that want to stand out.

Online presence

Google Business Profile, social profiles, review management, and local SEO.

FAQ

Common questions.

We pick the right tool for the job. Most modern sites are built on Next.js or Astro for speed; we still support WordPress when content workflows demand it.

A focused 5–10 page marketing site typically launches in 4–6 weeks.

Ready when you are

Let's talk about your IT.

A 30-minute call is all it takes to know whether we're the right partner. No pressure, no jargon, no obligation.

What to expect

  1. 1
    30-minute discovery call

    We listen first — your environment, pain points, and goals.

  2. 2
    Free IT assessment

    Senior engineer reviews your stack and flags real risks.

  3. 3
    Plain-English roadmap

    Clear scope, clear pricing. Walk away with a plan, not a pitch.